In 2003, Chanel realized the need to create a sports line of watches. So in 2005, in the quiet and peaceful Swiss town called Le Chaux-de-Fonds, the first model from the J12 collection called Superleggera, dedicated to motor sport, appeared. In this regard, the first watch was made of aluminum – a favorite material of automotive designers. Designers did not limit themselves to choosing colors and materials, outlining a strategy to create three series dedicated to the main classic colors – white (White series), gray (Chromatic series) and black (Black series). That is why in recent years, products made of black, silver and white ceramics have begun to appear in the new line, which surprisingly changes its appearance at a different level of illumination.